Know your roots.
St. JOHN’s College
Johnnies understand the meaning of identity in brand identity. We worked with the St. John’s communications team to integrate alumni voices and help the College reconnect with its heritage — and therefore with its core identity. DISTINC_ designed a new visual language that restores the classic seal logo, prominently reconnects with the color orange, and spells the College’s full name to move on from the questionable SJC acronym.