Everything we do is driven by the needs and dreams of real people. Some agencies might call them clients. We like to think of them as people. We position brands and architect communication plans with someone in mind — a young student overwhelmed by her college options, or an arts enthusiast seeking alternatives to mainstream society's definitions of beauty. It takes more than great design to make a design agency successful. It takes a stubborn desire to do justice to your cause.

Since 2000, DISTINC_ has attracted bright, engaged, restless individuals. It takes an unconventional team to deliver unconventional work.

Jean-Marc Durviaux
Founder / Chief Creative Officer

Durviaux has an idealistic approach to branding and marketing. He has a strong belief that design not only plays an integral part in today’s business but also an important role in society. He is convinced that good design can change behavior and has contributed his expertise to numerous organizations in education, medical research, culture, and the arts.

Since 2000, Jean-Marc has guided the DISTINC_ team getting immersed in institutions' unique contexts. He has helped the agency build an impeccable track record at capturing the essence of brands, positioning them for success, and architecting game-changing communications strategies to raise awareness, participation, and most importantly to raise much-needed funds.

Jean-Marc’s work in design and advertising has been honored by the Creative Club of Belgium, the American Institute of Graphic Arts, the Council for the Advancement and Support of Education, the Type Directors Club of New York, the Society of Publication Designers, the British Photography Academy, Print magazine, Communications Arts, and Rotovision publishing.

Daniel Schludi
Digital Design Lead

Mastering web design, typography, photography, 3D modeling, and print, Daniel's skillset mirrors DISTINC's integrated approach to branding. Over the years, Daniel helped shape brands and web environments for The Broad Stage, Skirball Cultural Center, and LA Stage Alliance. Schludi studied in Germany and Switzerland, which lead to work in Portugal for Experimental Design, as well as the Graphic Design Festival Chaumont in France. Daniel’s talent in the fields of graphic design and photography has been featured in "PS I Love Art" in Shanghai as well as the Science and Art Fair at Flux Factory in New York. His work has been published in Helmut Schuster Neue Bilder, New York Times Magazine, and Niggli's Yearbook of Type I.


Armando Martinez-Celis
Art Director

Armando's contributions to DISTINC_ merge concept development with informed research. His work balances exploration, playfulness, and surprise. He has helped guide many of our clients including Santa Fe Waldorf School, Drucker Institute, Scripps College, USC Center on Philanthropy & Public Policy, Historic Resources Group, and CalArts. Armando grew up just south of the Mexican border before attending the graphic design program at the California Institute of the Arts. In addition to his tenure at DISTINC_ Armando teaches graphic design history and has lectured on branding at USC Marshall School of Business. He was published in IDEA magazine and his work was featured in Society of Typographic Arts' 100 Best Projects in 2016.


Brooke Irish
Senior Designer

Brooke combines engaging form-making with thoughtful, research-based work. This manifests in a variety of formats, including: typography and layout, identity systems, web and user interface design, publication design (print and screen), event coordination, teaching and self-initiated projects developed from concept to completion. Her contribution to DISTINC_ work to date has included branding for the Lycée International of Los Angeles, UCLA Lab School, Cedars-Sinai, Drucker Institute and Consequent. When not busy at the studio, she might be enjoying a hike, a road trip, cooking, reading poetry, or discovering new ways to think and explore.