Asa has been telling stories about the world around him since he was knee-high to a grasshopper. He continued to narrate his reality as he progressed through school and into the working world — via journalism, fiction, poetry, advertising, personal essays, and more. He is also a certified bibliophile, which has informed his communication style: greeting readers like Calvino, cutting chaff like King, sticking landings like Didion.
Though Asa’s expertises in journalistic fact-finding, paragraph paring, and memorable headline writing are crucial at DISTINC_, it is his compassion that earns him such a natural position within our team. Asa possesses a keen ability to empathize with our clients’ complex realities. He works with them closely to distill their missions, contexts, and needs into succinct stories — guided always by Orwell’s third rule (If it is possible to cut a word out, always cut it out.).
Asa also embraces the strategic side of the business, vacillating between long-range planning and the minutiae of grammar and style. His thinking and writing have added up to successfully steer many DISTINC_ projects, including those for New Roads School, Santa Barbara Museum of Art, Occidental College, Boston Court Pasadena, St. John’s College, Turning Point School, Scripps College, and Chadwick School.