Jean-Marc Durviaux



Jean-Marc is the father of two young boys and it is with them that he gets his most profound education. His career in communication, however, started with an advertising degree at Le Centre des Arts Décoratifs in Brussels, Belgium. Early on, he found himself drawn to the intricacies of client-audience dynamics as they relate to messaging development. He became curious about how consultants support organizations’ needs, and he sensed a responsibility to affect those organizations’ innate connections to selves and others through the practice of branding.

Jean-Marc’s thirst for human connection led him to a deeper investigation of how people empathize with brands and vice versa. Curiosity brought him to Los Angeles in the late 1990s, where he practiced in yet another language — his third. At the time, though already a confirmed communication professional, he found no other option than to start at English lesson 1: simple words and even more simple phrasing. He found a new appreciation for linguistic simplicity, and joined it with an appetite for visual restraint and clean typography to construct his calling: visual language. He now gets to share this passion with clients.

Inevitably, California’s entrepreneurial spirit caught up with Jean-Marc as he founded DISTINC_ in 2000. This was a unique opportunity for him to learn from and build a community of some of the most talented strategists, writers, designers, and developers. For the past two decades, Jean-Marc has inspired the team to merge the traditionally siloed practices of consulting, branding, marketing, storytelling, and graphic design. The distinctive work they’ve produced together in education, the arts, science research, environmental responsibility, place branding, philanthropy, and public policy has been honored nationally and internationally. DISTINC_ has received awards and recognitions from the American Institute of Graphic Arts, the Creative Club of Belgium, the Council for the Advancement and Support of Education, the Type Directors Club of New York, the Society of Publication Designers, and the British Photography Academy.


Moments of pride.


Emotional capitalism.


Honest marketing.