Show, don't tell.
When you find yourself challenged with narrating what makes your school different, try showing it. For Cate School’s new website, the 24/7 boarding experience was captured through a visual chronology of key moments. Prospective students and their parents can scroll through beautiful time-stamped imagery to instantly grasp a sense of place — gaining a vibrant understanding of what makes the school tick. Sometimes strategy just begs to be punctual.