Keep it simple.
The stakes are high, and the potential is real: Scientists at Cedars-Sinai are accelerating discoveries with the power to stop even the deadliest diseases. Researchers at Cedar’s Regenerative Medicine Institute (RMI) can take adult cells from a person’s body back in time to a stem cell state creating any of the 250 types of cells in the human body — key agents in helping the body heal itself. The challenge for DISTINC_ was finding a way to make the complex technical work of the RMI comprehensible and compelling to a general audience. By crafting a campaign that focuses on reducing the gap between dreaming and curing, we gave the subject an emotional anchor that made it instantly relatable to potential donors.