Each organization has a unique way of doing things — and branding is no different. It could be updating a message that no longer reflects your vision. Maybe it’s reimagining your brand identity to inspire new audiences. Or refreshing a website to keep up with the times. DISTINC_ is where it all starts. There are no rules, templates, or shortcuts. It’s about crafting your values-based brand to help you connect with your story, empower you to organize, and inspire you to drive your brand forward.

Make it count.

Make it count.

 

JOHNSON & JOHNSON

When Johnson & Johnson identified environmental responsibility in the design practice as important strategic matter to its long-term business plan, DISTINC_ was invited to freshen J&J’s brand identity. We envisioned a system intended to signal an emphasis on design while emboldening connections amongst the various divisions and businesses worldwide. The design-forward brand identity system plays out interlocking parts of the 100-year old iconic mark while naturally re-stating worldwide leadership.

 
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We designed a brand management system for the Group of Consumer Companies — more than 1,000 individual projects in 80 countries — to ensure proper brand implementation worldwide. This comprehensive graphic standards manual features typographic naming nomenclature, color matrix, business communications graphic standards. All printed collaterals are to be produced using a minimum 30% post-consumer recycled fibers.

 
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Take action on sustainability.

Take action on sustainability.

Make your own path.

Make your own path.