Declare the value of your cause.
LA’s Best Afterschool Program
In Los Angeles, many children spend their afternoons in baseball, karate, piano lessons or tutoring to further enrich their schooldays. But for the 70% in LAUSD living near or below the poverty line, those opportunities are rare. And for the 10% struggling the hardest in neighborhoods plagued by gangs, drugs, and crime, opportunities simply don’t exist. Seeing this need, LA’s BEST was created to provide a safe and inspiring afterschool program for these children. In order to further their reach, DISTINC_ designed a brand and crafted a multi-year campaign that reflects the hope and transformation of the program.