Disrupt systems of inequality.
New Roads School
Grassroots organizing can galvanize collective action well beyond the realm of politics. It’s all about rallying a diverse group of individuals around core values they can all agree upon. When an organization peels away everything except its true reason for existence, what’s left is powerful enough to unite an entire community. This is values-based branding.
We did not hold back when writing the school’s brand manifesto. And our thought partners at New Roads — armed with convictions and a steadfast commitment to their mission — didn’t shy away from broadcasting a powerful message. That’s why we named the manifesto Commitments Booklet. It pairs 10 potent images with 10 forceful statements, declared — fittingly — in the single voice of “We the people of New Roads.”