Organize community, not propaganda.
The Broad Stage
In the performing arts, the one asset more valuable than an effective marketing strategy is a supportive community. When building brand awareness for the 499-seat theater in Santa Monica, we chose to focus on proximity and people’s genuine sense of belonging — making patrons feel closer to the artists onstage and to one another. That connection became synonymous with The Broad Stage brand: a community larger than the sum of its parts.