Declare your own equation.
Turning Point School
Nothing is stronger than a mission backed by science. Though a remarkable experience, Turning Point School had yet to be defined in a proprietary way. We partnered with the Culver City school to leverage its history, pedagogy, and curriculum in order to anchor its brand — helping them proclaim a distinct space and owning it. Our conversations around positive psychology brought out the school’s new themeline: A Positive Equation for Achievement. The brand visual language graphically portrays dopamine, endorphins, and serotonin — the students’ state of flow. The brand identity highlights 32 foundational elements that drive each student's experience from their very first day of preschool until their eighth grade graduation.