Each organization has a unique way of doing things — and branding is no different. It could be updating a message that no longer reflects your vision. Maybe it’s reimagining your brand identity to inspire new audiences. Or refreshing a website to keep up with the times. DISTINC_ is where it all starts. There are no rules, templates, or shortcuts. It’s about crafting your values-based brand to help you connect with your story, empower you to organize, and inspire you to drive your brand forward.

Brand your territory.

Brand your territory.

 

The Valley Economic Alliance

There may be many valleys in California, yet when you mention "The Valley", everyone knows you are talking about the San Fernando Valley. We renamed The Valley Economic Alliance to better position the region it serves. The propeller logo pays homage to The Valley's aviation heritage and its 5 parts reflect the 5 cities that make up the region. The new themeline uses "better" as a verb and an adjective to simultaneously spell the organization's mission and project the organization's results — Better businesses. Better jobs. Better communities.

 
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Lead with intention.

Lead with intention.

Take action on sustainability.

Take action on sustainability.