Brand your territory.
The Valley Economic Alliance
There may be many valleys in California, yet when you mention "The Valley", everyone knows you are talking about the San Fernando Valley. We renamed The Valley Economic Alliance to better position the region it serves. The propeller logo pays homage to The Valley's aviation heritage and its 5 parts reflect the 5 cities that make up the region. The new themeline uses "better" as a verb and an adjective to simultaneously spell the organization's mission and project the organization's results — Better businesses. Better jobs. Better communities.