Each organization has a unique way of doing things — and branding is no different. It could be updating a message that no longer reflects your vision. Maybe it’s reimagining your brand identity to inspire new audiences. Or refreshing a website to keep up with the times. DISTINC_ is where it all starts. There are no rules, templates, or shortcuts. It’s about crafting your values-based brand to help you connect with your story, empower you to organize, and inspire you to drive your brand forward.

Let your values be invaluable.

Let your values be invaluable.

 

westland school

“How to stand out from the pack?” is a question that even successful organizations must continue to ask themselves. When the field gets crowded, and peers make overlapping claims, answering that question becomes even more pressing. Westland wasn’t intimidated to reconcile with its core identity, and what emerged is a magically distilled brand that speaks to the school’s history as a leader in progressive education since 1949. Westland’s own wooden blocks build a contemporary, playful, and powerful visual language that articulates the school as a beautiful timeless product of John Dewey’s vision.

 
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Know your roots.

Know your roots.

Organize community, not propaganda.

Organize community, not propaganda.