Let your values be invaluable.
“How to stand out from the pack?” is a question that even successful organizations must continue to ask themselves. When the field gets crowded, and peers make overlapping claims, answering that question becomes even more pressing. Westland wasn’t intimidated to reconcile with its core identity, and what emerged is a magically distilled brand that speaks to the school’s history as a leader in progressive education since 1949. Westland’s own wooden blocks build a contemporary, playful, and powerful visual language that articulates the school as a beautiful timeless product of John Dewey’s vision.