Causes are driven by people, and people are driven by principles. We put our heads together with organizations to help identify a proprietary, inclusive, and sustainable set of values. Your brand values bring people together in speaking their truth, seeing themselves as genuine advocates, and playing their part to move others to take action in bettering their communities.




Everything we do at DISTINC_ appeals to the needs and dreams of real people. Some consultants refer to them as users, personas, or statistics. We like to think of them as people. We position brands and architect communication plans with someone in mind. We understand it takes more than good design to make a branding agency successful. It takes a stubborn desire to honor human connections.




Brand evolution happens when people organize to make it happen. This process pulls out leadership qualities from everyone involved — everyone plays a role. Values-based brands empower people to organize community, cultivate ambassadorship, and strengthen capacity to make our democracy more believable, accessible, and participatory.


Moments of pride.

Emotional Capitalism.

People. First.