There are 99-seat theaters. There are intimate venues for experimental music. But only one Boston Court. The new brand for Boston Court Pasadena overwrites a long-standing name challenge. It also launches a bold mark designed to playfully blend genres in ways that are as unexpected, adventurous, and unconventional as the programs themselves.


“DISTINC's work has resulted in epic progress for Boston Court. Honoring 15 years of history, while simultaneously pushing us to challenge long-held beliefs and look to the future is no small feat, and Jean-Marc and his team did this with creativity, flexibility, humor, and intelligence. Their process was revelatory for both Board and Staff members, opening the door to difficult, but needed conversations, and the results have brought renewed excitement and energy to both our internal planning, as well as to our public image.”

— Kyle Clausen, Executive Director at Boston Court Pasadena


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Boston Court Pasadena Deliverables:

Context Audit
Brand Positioning
Logo Design
Brand Identity System
Website Design
Email Marketing
Collateral Design