When looking to capture your audience, sometimes the key is repetition. California Institute of the Arts tasked us to campaign for its summer residencies, which led us to invite artists to reside on campus, again and again. We started with a typographic RESIDE theme, then crafted specific narratives for each of the four residencies: Art, Animation, Filmmaking, and Acting for Film. By emphasizing bright colors and image-making, the campaign successfully highlighted a genuine CalArts experience.
"In addition to the great designs DISTINC_ delivered, we appreciated how they conducted our digital ad campaign. We loved the A/B testing, the lists tests, and the subject line tests, etc. This type of control package will definitely help our Extended Studies team in the years ahead."
— Jim Wolken, Executive Director of Marketing & Communications at CalArts