Annual reports can easily get lengthy and formulaic. As one of the country’s most innovative learning institutions, the California Institute of Technology wanted to explore new terrain in the digital world for their traditionally paper-based piece. We welcomed the challenge and worked together to push the boundaries of both print and digital mediums.


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Caltech Digital Report Deliverables:

Technical Feasability
Concept Definition
Report Theming
Art Direction
Microsite Design & Programming
Annual Report Design