When you find yourself challenged with narrating what makes your school different, try showing it instead. For Cate School’s new website, the 24/7 boarding experience was captured through a visual chronology of key moments. Prospective students and parents can scroll through beautiful time-stamped imagery to instantly gain a vibrant understanding of what makes the school tick. Sometimes strategy just begs to be punctual.

Cate is more than a 4-year boarding school education, more than a rigorous academic program for learners to thrive, and more than just scores or statistics. Cate is one big sky under which young minds develop a sense of self in the company of others. Cate students discover strengths they can build upon — academically, athletically, artistically, socially, and emotionally. The redesign of Cate's website was driven by an effort to communicate "the sum" and avoid "the parts".


"The DISTINC_ team knows exactly when to talk, and when to listen. And that made them great partners for our website redesign. We loved that they pushed us to tell our story more creatively and more engagingly than we could ever have imagined."

— Sarah Kidwell, Director of Marketing & Communications at Cate School


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Cate Website Deliverables:

Brand Context Audit
Constituents Interviews
Brand Positioning
Communication Objectives
User Experience
Site Architecture
Visual Language
Responsive Design
Launch Facilitation