The stakes are high, and the potential is real: Scientists at Cedars-Sinai are accelerating discoveries with the power to stop even the deadliest diseases. Researchers at Cedar’s Regenerative Medicine Institute (RMI) can take adult cells from a person’s body back in time to a stem cell state creating any of the 250 types of cells in the human body — key agents in helping the body heal itself. The challenge for DISTINC_ was finding a way to make the complex technical work of the RMI comprehensible and compelling to a general audience. By crafting a campaign that focuses on reducing the gap between dreaming and curing, we gave the subject an emotional anchor that made it instantly relatable to potential donors.

cedars-06cedars-06
cedars-02-ccedars-02-c
cedars-03cedars-03
cedars-04cedars-04
cedars-05cedars-05

Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Cedars-Sinai Campaign Deliverables:

Context Audit
Constituents Interviews
Campaign Theming
Copywriting
Art Direction
Case Statement Design