A viewbook with a point of view.

At Chadwick, everything starts with intention. The school focuses keenly on getting to know students as individuals and guiding them toward their own promising future. This distinct intention guided our thinking to narrate the K-12 Chadwick story and to art direct photoshoots to showcase the Chadwick path through pages of their new admission viewbook.


“The viewbooks arrived and they are spectacular! Thank you for all your hard work to bring this book to fruition. We are very happy with it and know it will be a successful marketing tool for us. We could not have done this without you and we're greatly appreciative of your expertise, professionalism and commitment to quality on this project!”

— Barbara Najar, Executive Director of Marketing and Communications


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Chadwick School Deliverables:

Context Audit
Concept Development
Art Direction
Viewbook Design
Production Coordination