Many private colleges — led by the wealthiest schools — have embraced an escalating pricing model referred to as “prestige pricing.” This trend has risen tuition at American private colleges an astounding 157 percent over the past two decades. We put our heads together with St. John's to envision, design and launch a transformational Capital Campaign as the college takes the lead in reversing this trend in higher education, redefining the financial model, and bringing transparency around college affordability.


“Much of this campaign launch success is thanks to DISTINC_ Your team has been an amazingly calm, wise (and obviously talented) presence for almost a year. We could have never done this without you. Thank you for your counsel during hard times, your ability to work with so many nuanced voices, and for just being awesome.”

— Carol Carpenter, Director of Communications at St. John's College


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Capital Campaign Deliverables:

Context Audit
Logo Design
Campaign Identity
Campaign Website
Case Statement Brochure
Email Marketing