In Los Angeles, many children spend their afternoons in baseball, karate, piano lessons or tutoring to further enrich their schooldays. But for the 70% in LAUSD living near or below the poverty line, those opportunities are rare. And for the 10% struggling the hardest in neighborhoods plagued by gangs, drugs, and crime, opportunities simply don’t exist. Seeing this need, LA’s BEST was created to provide a safe and inspiring afterschool program for these children. In order to further their reach, DISTINC_ designed a brand and crafted a multi-year campaign that reflects the hope and transformation of the program.
"LA’s BEST would not have the visibility it needs to be successful without DISTINC_"
— Carla Sanger, Co-Founder of LA’s BEST