This is Milken, a middle school and high school driven by ambition coupled with a love of learning that defies any standardized test, plus a powerful recipe for pedagogy that prepares and propels students far beyond college. Milken Schools' new brand language interprets the actively inquisitive culture on campus, where students are taught to value the journey as well as the finish line and free to tailor their own class schedules. “Make your own path” is a message of empowerment to both the students and to the school itself.

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Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Milken Rebrand Deliverables:

Context Audit
Constituents Interviews & Surveys
Brand Positioning
Brand Communication Plan
Brand Identity
Copywriting
Campaign Theming
Advertising
Communication Consulting