A brand is more than a logo. It is a chance to help people learn something new — to educate rather than merely label. For Mirman School, we envisioned a flexible identity that shifts how people think about the school by reversing misconceptions about highly gifted children. It gave Mirman compelling new ways to talk about itself and the students it serves. Turning a label inside out, we've found, can reveal profound truths and lead to fresh understandings.


"DISTINC's approach is an all-encompassing, high-concept creative journey of self-reflection with a focus on institutional aspirations. Through a comprehensive brand audit, a hands-on design process, and a genuine willingness to truly understand our narrative, DISTINC_ has partnered with us in telling the story of Mirman, one that is as remarkable as the students we serve."

— Noah Kaufman, Director of Advancement at Mirman School


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Mirman Rebrand Deliverables:

Brand Context Audit
Constituents Interviews
Brand Positioning
Communication Blueprint
Brand Identity
Website Design
Viewbook Design
School Uniforms
Campus Signage