Not everyone is cut out for art school. It takes commitment, focus, drive, raw talent, and thick skin to succeed in the arts. It’s not a hobby or a distraction. For many students, art was never optional—it runs through their veins. That’s the empowering message of determination the new matriculates at Otis College of Art & Design (and their parents) needed to hear.


"DISTINC_ delivers on-target marketing. They quickly grasp the creative brief, ask excellent (and often tough) questions, and understand the goals of the project. Their ability to express complicated concepts with simple design and messaging is key. Central to their approach is knowledge of their client's mission and an ability to devise an appropriate strategy. Their sense of humor only add to the mix.”

— Margi Reeve, Communications Director at Otis College of Art and Design


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

OTIS Deliverables:

Brand Context Audit
Constituents Interviews
Brand Positioning
Communication Blueprint
Email Campaign
Viewbook Design