Build community, not propaganda.
In the performing arts, the only thing more valuable than an effective marketing strategy is a supportive audience. When building brand awareness for the 499-seat theater in Santa Monica, we chose to focus on proximity and people’s genuine sense of belonging — making patrons feel closer to the artists onstage and to one another. That connection became synonymous with The Broad Stage brand: a community larger than the sum of its parts.
"Jean-Marc and his team at DISTINC_ are great partners to The Broad Stage. Their work has been instrumental in defining and broadening the brand, and has merged strategic marketing and design to brilliant effect. They not only get what we are trying to do, they help us define it."
— Mitchell Heskel, Director at The Broad Stage