UCLA Lab School has been offering a completely unique education for 125 years with a cutting-edge school for students along with a laboratory for teachers and researchers. Leading with a pedagogy of inquiry, the lab school creates a circle of curiosity, experience, and understanding that not only transforms students but also impacts public schools locally and around the world. Yet with the rise of other successful models at progressive private and charter schools, the field is catching up. It was time for UCLA Lab School to embolden its claims, broadcast its impact and get credit for all the innovation taking place on campus.


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

UCLA Lab School Rebrand Deliverables:

Context Audit
Constituents Interviews & Surveys
Brand Positioning
Brand Identity
Website Design
Annual Report Design
Environmental Design