There may be many valleys in California, yet when you mention "The Valley", everyone knows you are talking about the San Fernando Valley. We renamed The Valley Economic Alliance to better position the region it serves. The propeller logo pays homage to The Valley's aviation heritage and its 5 parts reflect the 5 cities that make up the region. The new themeline uses "better" as a verb and an adjective to simultaneously spell the organization's mission and project the organization's results — Better businesses. Better jobs. Better communities.


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Rebrand Deliverables:

Brand Context Audit
Constituents Interviews
Brand Positioning
Communication Blueprint
Brand Identity
Marketing Collateral Design
Website Design
Signage Program