Standardization doesn’t teach innovation. Critical thinking, confidence and curiosity do. These are hallmarks of a Waldorf graduate. These are also key to thriving in the modern world. When Santa Fe Waldorf approached us to help increase attendance, we quickly audited that the school did not face a name awareness challenge, it faced a perception challenge. We also learned that many prospective families are seeking alternatives to traditional education and mainstream definitions of success. With that in mind we put our heads together to reframe Waldorf’s unique differentiators and long-term benefits in a proud, authentic and positive narrative.


Each organization has a unique way of doing things — and branding is no different. DISTINC_ is where it all starts. There is no such thing as one-size-fits-all. There are no rules, blueprints or templates. It’s about crafting a brand experience with the right pieces — ones that reflect your vision, compel your audiences and contribute to shaping your future.

Santa Fe Waldorf Deliverables:

Brand Context Audit
Constituents Interviews
Brand Positioning
Brand Meta Narrative
Website Development
Campaign Development