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MIT EMBA
A brand refresh for MIT's renowned business school.
In an industry defined by comparison and transactional thinking, we helped the MIT EMBA assert its defining personality: a relentless ambition to do good at a mighty scale.
The Redefine framework unlocked a brand voice that better articulates the MIT way: not simply striving to be the best within an established system, but having the guts to fall in love with the problem in order to continually reimagine how to improve our future.
We were fortunate that our work included a crucial opportunity: writing a mission statement for MIT’s Executive MBA Program (EMBA). Mission work is always a precious opportunity — in addition to yielding a powerful, pithy end product, it affords the space to recenter and more narrowly define purpose.
Redefine yourself. What’s your life’s next inflection point?
