101 E. Green Street, Suite 14, Pasadena, CA 91105 (323) 481-1505
Rebranding Westland School
A magically distilled brand identity that speaks to Westland School’s history as a leader in progressive education.
Westland School wasn’t intimidated to reconcile with its core identity, and what emerged is a magically distilled brand that speaks to the school’s history as a leader in progressive education since 1949. Westland’s own wooden blocks build a contemporary, playful, and powerful visual language that articulates the school as a beautiful timeless product of John Dewey’s vision
We borrowed some wooden blocks from the Westland for our own ideation sessions at the studio. We developed our own learning environment which in turn developed Westland’s new visual language.
Westland is widely respected as a pioneer in progressive education. Everyone on campus believes in a learning environment that is community oriented, noncompetitive, and child centered. The social studies–based curriculum is integrated and hands-on.
