101 E. Green Street, Suite 14, Pasadena, CA 91105 (323) 481-1505
Branding New Roads School
When you peel away everything except your true reason for existence, what’s left can be powerful enough to unite an entire community.
New Roads School is fervently mission-driven. Their mission is so deeply embedded into the fabric of the school that it acts as a moral compass guiding any and all aspects of the school's decision-making process.
One-size-fits-all fits no one. The school’s logotype is constructed out of 61 overlapping color strips coming together to create a proprietary bespoke typeface and a visual language that is plural in its essence and reflective of an authentically-diverse school.
Culturally and socially, we understood that New Roads’ dedication to social activism resonated deeply. We leveraged this culture of activism for the new brand voice and messaging that are pithy and unflinching to broadcast New Roads’ commitments in ways that are thought-provoking, unapologetic, and memorable.
New Roads School is fervently mission-driven. Their mission is so deeply embedded into the fabric of the school that it acts as a moral compass guiding any and all aspects of the school's decision-making process.
Enrollment marketing leveraged the values-based dynamic brand system where New Roads commitments and imagery served as compelling touchpoints throughout the cultivation process.
One size does not fit all because one-size-fits-all fits no one at New Roads School.
