San Diego French American School

We designed a new logo and a dynamic brand system that highlight how French and American educational traditions intertwine to form a bilingual symbiosis.

The recurring overlap of the typography manifests in a branded system that brings languages, intents, and outcomes together in a dynamic system that communicates succinctly and creatively. The school not only adopted a new logo, it embraced an entirely new way to communicate more while saying less.

San Diego French American School thread French and American education together to create a bilingual symbiosis that enriches each individual while elevating the school community.