101 E. Green Street, Suite 14, Pasadena, CA 91105 (323) 481-1505
San Francisco University High School
A dynamic brand system embraces plurality and the individualized paths of the student body.
The brand evolution shifts the dialogue from rigor to vigor, and aims to evolve San Francisco University High School’s reputation of being only a pathway to the Ivy’s. University’s new identity is dynamic, plural at its core, and calls for bold creativity.
The timing of University’s branding initiative presented an opportunity to activate a newly-rewritten mission. Visuals and messaging position student evolution at the heart of the new dynamic brand system.
A bold hero color leverages the strong adoption of athletics branding on campus, while playfully exploring the possibility of singular expression.
The new brand identity embraces the notion of playful transformation and reminds everyone that there’s no single path through University. Diversity is reflected through five distinct monograms that amplify their collective spirit.
Rather than a single logo, why not launch with five? The new identity grants students an opportunity to showcase how they show up for each school day.
