Rebranding Mirman School

The only school in Los Angeles mission-bound to serve highly gifted children, Mirman has been cultivating the passions and talents of these extraordinary learners since 1962.

A brand is more than a logo. It is a chance to help people learn something new—to educate rather than merely label. For Mirman School, we envisioned a dynamic system that shifts how people think about the school by reversing misconceptions about highly gifted children. It gave Mirman compelling new ways to talk about itself and the students it serves. Turning a label inside out, we've found, can reveal profound truths and lead to fresh understandings.

Mirman embraces, supports and values the many facets and faces of giftedness as the school nurtures its students’ abilities to reach their highest potential.

Supporting Mirman means investing in a specialized educational experience built to meet the needs of highly gifted learners across all dimensions of childhood.

“DISTINC’s approach is an all-encompassing, high-concept creative journey of self-reflection with a focus on institutional aspirations. Through a comprehensive brand audit, a hands-on design process, and a genuine willingness to truly understand our narrative, DISTINC_ has partnered with us in telling the story of Mirman, one that is as remarkable as the students we serve.”
—Noah Kaufman, Director of Advancement

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