101 E. Green Street, Suite 14, Pasadena, CA 91105 (323) 481-1505
Boston Court Pasadena
New name and new dynamic brand system promoting theater and music in Pasadena.
The new brand for Boston Court Pasadena addresses a long-standing naming challenge. It also launches a bold new mark designed to playfully blend genres in ways that are as unexpected, adventurous, and unconventional as the programming itself.
The new brand for Boston Court Pasadena addresses a long-standing naming challenge. It also launches a bold new mark designed to playfully blend genres in ways that are as unexpected, adventurous, and unconventional as the programming itself.
The new B/C visual identity blends genres in ways that are as unexpected as this unconventional 99-seat theater itself
Boston Court Pasadena had established an excellent reputation with a dedicated core audience—primarily knowledgeable theater admirers, professional peers, and some local theater goers. Yet too many people still didn’t know about Boston Court, or couldn’t explain why they had yet to attend a performance. We emboldened visual recognition with daring visuals to strategically draw audiences and invite them to venture forward. It worked.
It turns out you don’t have to change name to change the conversation.
“This branding work has resulted in epic progress for Boston Court. Honoring 15 years of history, while simultaneously pushing us to challenge long-held beliefs and look to the future is no small feat, and the DISTINC_ team did this with creativity, flexibility, humor, and intelligence. Their process was revelatory for both Board and Staff members, opening the door to difficult, but needed conversations, and the results have brought renewed excitement and energy to both our internal planning, as well as to our public image.”
—Kyle Clausen, Executive Director at Boston Court Pasadena
