Science Museum of Minnesota

An integrated marketing campaign seeks inspiration in the DNA of the museum — its mission statement — as it aims to "Turn ON Science" for Minnesotans of all ages.

The bold ON graphic treatment play host to a interchanging messaging dynamically activated across print advertising, social marketing, video, and on-campus promotion.

Welcoming over 400,000 visitors annually, the Science Museum of Minnesota is known for its combination of world-class, interactive science exhibits and active, globally recognized research in paleontology and biology. It hosts 

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