101 E. Green Street, Suite 14, Pasadena, CA 91105 (323) 481-1505
Science Museum of Minnesota
Campaign theme and name clarifies urgent needs while punctuating the joy of discoveries.
As we put our heads together with leaders at the Museum, one thing became clear: the story to narrate had to focus not on the Science Museum itself, but on the future of Minnesota.
We named and themed the $125M capital campaign to expand education, STEM pathways, research, and policy engagement — propelling science and Minnesotans forward.
In a very literal way, the “Campaign for the future of Minnesota” tells the truer story of the impact the Museum aspires to make.
Science Museum of Minnesota is committed to addressing climate change—through scientists’ work and by achieving carbon neutrality by 2030. And since their biggest impact may be inspiring future activists, scientists, educators, and politicians, climate change will be the Museum’s new central organizing theme.
It has never been more obvious just how connected we all are. In order to protect each of us, we must strive to ensure the wellbeing of everyone. The Science Museum of Minnesota provides the science literacy necessary to navigate a world where humanity’s health is in all of our hands.
Science tells us that talent is evenly distributed, but opportunity is not: people of color, women, and nonbinary individuals are vastly underrepresented across STEM fields. But this doesn’t have to be our future. The Science Museum of Minnesota is working to change this reality.
A new wave of advances is cresting, with artificial intelligence, augmented reality, and virtual reality among the innovations leading the way. Humanity’s relationship with technology and the digital world will define much of what we’re capable of, so we must cultivate the thinkers who will continue to lead the way to discovery.
Ensuring a sustainable world means focusing on the future of food, water, and energy. The museum’s research on these topics lays the foundation for policy decisions, and SMM’s upgraded infrastructure, energy, and water systems will achieve carbon-neutrality by 2030 while functioning as exhibits themselves.
Show, don’t tell
In an effort to showcase how the many changes at the Museum will look and feel, we established a robust image library and applied a proprietary filter to create cohesion across campaign collaterals.
You have always supported our wishes to be bold and think outside the box from the beginning. The brand campaign you envisioned reflects this spirit perfectly, capturing the essence of our goals, and is sure to captivate our audiences. It is everything we had hoped for and more.
