Occidental College

A bold endowment campaign for the liberal arts.

Oxy’s commitment to equity inspired a campaign that communicates the enduring value of democratic ideals.

We helped Oxy name its campaign For Good, a theme that deftly underscores their twin commitments: to equitable access and to lasting sustainability. The campaign asserted a bold belief: that the strengthening of our democratic society hinges on the pursuit of truth and liberal arts education can be a conduit to lasting change, for good.

Laying the groundwork for a comprehensive campaign led many at Oxy to engage in reflective conversations. Our campaign communications strategy shifted “asking from others” messaging to “demanding of ourselves”.

In a context as divided as the US, leaders at Oxy positioned education and the liberal arts at the center of what it will take to repair our country.

“I am incredibly proud of our partnership with DISTINC_ Our work was creative and strategic, and ultimately helped us create a Campaign theme which galvanized a community. Through inspiring visuals and language, together we launched The Oxy Campaign For Good and raised significant funds for generations of talented Oxy students.” 

—Michelle McMichael, Director of Campaign Communications