Turning Point School

A shift in verb tense highlights the power of what’s in a name.

Nothing is stronger than a platform backed by science. Though a remarkable experience, Turning Point School had yet to be defined in a proprietary way. We partnered with the Culver City school to help them proclaim and own a distinct place in a cluttered space. Our conversations around positive psychology brought out the school’s new themeline: The School for Dynamic Learning.

The new brand architecture comprises 32 foundational elements that drive each student’s experience from their very first day of preschool until their eighth grade graduation.

In the Early Childhood program, children join a vibrant learning community where curiosity is celebrated. With expert guidance, they establish academic foundations, practice empathy, and gain the confidence to take bold steps in learning and life.

Elementary students thrive in a strengths-based environment that nurtures intellectual, social, physical, ethical, and emotional growth. At this pivotal turning point in their education, they gain the confidence to take risks, embrace challenges, and pursue bold ideas.

The Middle School program seamlessly fuses academic rigor with deep emotional support, empowering adolescents to fearlessly embrace challenges, discover authentic identities, and chart a dynamic path toward high school and beyond.

“Searching for a creative firm to lead my school through a complete rebranding project was an incredibly high-stakes venture, but I knew during my first phone call with DISTINC_ that they were the team who could get us there. They had an incredible ability to almost intuitively understand my school's goals, and they worked strategically, creatively, and inclusively to capture what is best about our organization, crafting visuals and language that far exceeded even our most hopeful expectations. The rebranding project they spearheaded for us was completely genuine to who we are as a school but at the same time positions us in a way that is completely different and unique from our competitors. That initial project was just the start of our partnership; we now consider DISTINC_ to be an integral part of our team and have engaged in many other projects with them, including refreshing our mission statement. I cannot wait to see what we come up with next!” — Courtney Baker, Director of Strategic Communications