Ojai Music Festival

A new identity breathes fresh air into an outdoor music festival.

For eighty years, Ojai Music Festival has served as a sleep away summer camp for a who’s who of classical music superstars. The brand refresh sought to match the festival’s programmatic vitality, and to embrace Ojai’s idyllic setting.

Each year, a new music director sets the tone for a distinct curatorial approach. Thus, the essence of the new brand identity is as dynamic as the festival’s experimental legacy.

A monochromatic color palette drawn from Ojai’s lush environment captures the festival experience inclusive of sound and setting.

Variable typography conveys the festival’s dynamism, expanding outreach to a younger generation of attendees.

The dynamic brand system works effortlessly in concert across marketing, fundraising, and merchandising.